Sunday 27 May 2012

Identity

For this part of the project I wanted to create more of a world for Bench Allen to exist in. To do this I wanted to make some sort of logo/ identity.

After lots of different ideas a strong idea was create, the tooth of a shark because for as long as I can remember I have always been interested and scared of sharks. Also the tooth is a strong shape that stands out and obviously keeps with the nautical theme of my work. Though the first sharks tooth I illustrated was the same look as the one I drew in my sketch book and people said it wasn't obvious enough that it was a sharks tooth.

So I changed it to a more obvious shape which turned out better because there's space now to put writing under the arch.

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